[1]
Rahmawati, B.A., Maduwinarti, A. and Pujianto, A. 2026. PENGARUH VIRAL MARKETING, CUSTOMER EXPERIENCE, DAN PRODUCT INNOVATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LUUCA ICE CREAM DI ROYAL PLAZA SURABAYA. GEMAH RIPAH: Jurnal Bisnis. 6, 02 (Jul. 2026), 723–740. DOI:https://doi.org/10.69957/grjb.v6i02.2861.