NURROHMAN, R.; HAKIM, A. F.; HIKMAH, M.; NADROH, U.; IBRIZAH, Z. BIG DATA-DRIVEN CONSUMER BEHAVIOR PREDICTION AS A BASIS FOR SUSTAINABLE DECISION-MAKING: A STUDY OF GENERATION Z IN EAST KALIMANTAN. GEMAH RIPAH: Jurnal Bisnis, [S. l.], v. 5, n. 03, p. 1–13, 2025. DOI: 10.69957/grjb.v5i03.2217. Disponível em: https://www.aksiologi.org/index.php/gemahripah/article/view/2217. Acesso em: 5 jul. 2025.