RAHMAWATI, B. A.; MADUWINARTI, A.; PUJIANTO, A. PENGARUH VIRAL MARKETING, CUSTOMER EXPERIENCE, DAN PRODUCT INNOVATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LUUCA ICE CREAM DI ROYAL PLAZA SURABAYA. GEMAH RIPAH: Jurnal Bisnis, [S. l.], v. 6, n. 02, p. 723–740, 2026. DOI: 10.69957/grjb.v6i02.2861. Disponível em: https://www.aksiologi.org/index.php/gemahripah/article/view/2861. Acesso em: 5 aug. 2026.