R. Nurrohman, A. F. Hakim, M. Hikmah, U. Nadroh, and Z. Ibrizah, “BIG DATA-DRIVEN CONSUMER BEHAVIOR PREDICTION AS A BASIS FOR SUSTAINABLE DECISION-MAKING: A STUDY OF GENERATION Z IN EAST KALIMANTAN”, GEMAH RIPAH, vol. 5, no. 03, pp. 1–13, Jun. 2025.