Rahmawati BA, Maduwinarti A, Pujianto A. PENGARUH VIRAL MARKETING, CUSTOMER EXPERIENCE, DAN PRODUCT INNOVATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LUUCA ICE CREAM DI ROYAL PLAZA SURABAYA. GEMAH RIPAH [Internet]. 2026 Jul. 9 [cited 2026 Aug. 5];6(02):723-40. Available from: https://www.aksiologi.org/index.php/gemahripah/article/view/2861