Vol. 5 No. 03 (2025): EKONOMI DAN BISNIS

BISNIS DAN EKONOMI

• BIG DATA-DRIVEN CONSUMER BEHAVIOR PREDICTION AS A BASIS FOR SUSTAINABLE DECISION-MAKING: A STUDY OF GENERATION Z IN EAST KALIMANTAN

  Rosyid Nurrohman, Ahmad Firman Hakim, Mukhibatul Hikmah, Ummi Nadroh, Ziya Ibrizah

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